Why buy original HP ink?
Get up to twice as many pages vs. with refills¹Ensure that your printing is right the first time and every time.¹Based on a SpencerLab 2018 study commissioned by HP for the on-average performance of 12 brands of remanufactured cartridges, refilled cartridges from leading refill service providers, and refill kits compared to Original HP ink cartridges (61XL, 62XL, 63XL, 564XL, 950XL, 951XL, 970XL & 971XL) sold in North America. See http://www.spencerlab.com/reports/HPInkReliability-NA-2018.pdf.
Reliable print performance for standout results
Get dependable, high-quality results with every print. Use Original HP inks for consistency page after page.When an ink cartridge is running low, your printer will be alerted so you can replace ink before mid-page.Get consistent print quality throughout the life of your cartridge with HP smart technologies.HP proprietary inks prevent printhead corrosion and clogging—enabling optimal print results.
Outstanding print quality
Add impressive color to your business printing—get outstanding color vibrancy using pigment inks designed for the office.Print plain paper documents that resist water and fading—archived documents maintain color quality for decades.
 Based on HP internal testing, using paper with the ColorLok® logo.
 Based on paper-industry predictions for acid-free papers and Original HP inks; colorant stability data at room temperature based on similar systems tested per ISO 11798 and ISO 18909.
HP recommends ColorLok® office papers for best printing results.
Affordable, reliable business printing
Choose affordable, individual inks—replace each cartridge separately, as needed.Get a better value for frequent printing with high-capacity ink cartridges.
 Compared with HP 933 Magenta Ink Cartridges. For more information, see http://www.hp.com/go/learnaboutsupplies.
Save money and time—create professional-quality flyers and brochures at the office.Use convenient ink alerts to easily find and shop for Original HP cartridges with HP SureSupply.
 Compared with standard-capacity HP ink cartridges. Based on published page yields (http://hp.com/go/learnaboutsupplies)